For more than two months, the newly installed entertainment president's cautionary message hasn't proved necessary. Despite pre-launch predictions of a 1.8 rating in the coveted 18-to-49 demographic, the hip-hop-themed drama bowed to a 3.8 in early January — and has grown more than 50 percent during the eight weeks since, a greater increase than any other new broadcast series in a decade. Empire's March 4 episode notched a staggering 5.8 rating (14.3 million total viewers), making it the top-rated drama on broadcast television. Now, as the series co-creator Lee Daniels describes as "black Dynasty" is set to wrap its first season March 18, the fourth-place network — down nearly 25 percent this season, even with Empire — is shifting its focus to sustaining the show's megahit status.
Partner Columbia Records dropped Empire's first album, featuring songs by season one guest stars Jennifer Hudson and Mary J. Blige, on March 10, and Fox will kick off the show's Emmy campaign with a screening and Q&A at the TV Academy two days later. While execs weigh other key decisions, the pilot continues to draw 100,000 views a day.
No comments:
Post a Comment