A student leader who went on to found the Black Consciousness Movement (BCM) which empowered and mobilized much of South Africa's urban black population, he died in police custody and has been called a martyr of the anti-apartheid movement. While he was alive, his writings and activism had the goal of empowering black people. He was famous for his slogan "black is beautiful", which he described as meaning: "man, you are okay as you are, begin to look upon yourself as a human being".
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