Thursday, July 17, 2014

Flashback Who's That ...


Beauty and Brains. singer, actress, songwriter and producer 
Amerie Mi Marie Rogers known professionally as Ameriie (previously Amerie), is an American entertainer.   A Georgetown graduate with a BA degree in English and Fine Arts minor in design.  While studying at Georgetown, Amerie befriended a Washington, D.C. club promoter who eventually put her in touch with producer Rich Harrison.  After working on a demo she landed a record deal with Columbia records, making her debut in 2002 with the album All I Have, primarily co-written and produced by Rich Harrison, it was well received in the urban market. In 2005, Ameriie released her biggest hit to date, "1 Thing" (a sound that her label mate Beyonce' borrowed) the lead single from her second album, Touch, which garnered her crossover recognition and earned two Grammy Award nominations. Her third album, Because I Love It, achieved moderate international success in 2007, although it was not released in North America, and she subsequently left her label Columbia Records. Ameriie released her fourth studio album, In Love & War, in 2009, her first album under Island Def Jam.  Def Jam, in my opinion seemingly failed the 'Amerie' movement, it boogles the mind, how someone can be a marketing departments dream, but find resistance at radio and fail to make a dent with the consumer, tends to make you wonder, how a hit record is really achieved ...payola or lack thereof.  Ten years later '1 Thing' is still a banger.  So what happened to Amerie??

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